Exploring Digital Innovation in Real Estate Property Development
The real estate industry is undergoing transformation into digital, and this capstone project, “Developing an Innovative Real Estate Property,” explores how emerging technologies and digital media can revolutionize property development, marketing, and transactions.
Traditional real estate processes often lack efficiency, transparency, and engagement, leading to delays and limited buyer interaction.
To address these challenges, this project aims to integrate
- Artificial intelligence(AI)
- Virtual Reality (VR) and Augmented Reality (AR)
- Blockchain, and big data analytics
to enhance property recommendations, create immersive 3D virtual tours, and implement smart contracts for secure transactions.
Additionally, IoT-enabled smart home solutions and sustainable building technologies will be explored to improve modern living experiences. A key focus will be on harnessing the power of digital media, including AI-driven property platforms, interactive marketing strategies, and predictive analytics to enhance buyer and investor engagement.
The project will involve research on Property Technology trends, the development of an interactive real estate prototype, and user testing to evaluate its effectiveness. By combining cutting-edge technology with digital media innovations, this project seeks to establish a tech-driven, sustainable, and user-friendly real estate model, offering a blueprint for the future of smart property development.
“Digital real estate does involve some comfort with technology, including cryptocurrencies, blockchain, and online platforms. Whilst, Traditional real estate involves access to the investor’s local markets, understanding of property management, and physical assets.”
fallsviewresidence.com 